Read Facebook, Google, and store performance together
This live audit looks across both ad platforms before proposing a clearer setup. The central question is whether spending is reaching the right part of the customer journey, with the business's target return visible throughout the review.
Start from the business target
The audit compares account results with the return the brand needs. Keep the target and actual spending in view before deciding which channel deserves more money. A good-looking platform number is only useful when it connects to the store's economics.
Use attribution to understand channel roles
The discussion compares first-click and last-click views to examine discovery and closing activity. These are different reporting perspectives, not interchangeable purchase totals. Use them to ask better questions about the journey rather than summing platform claims as if every conversion were unique.
Make creative launches easy to review
The proposed Facebook setup names broad packs by launch date. That helps the operator avoid judging new work before enough time and data have accumulated. A consistent review process is more useful than frequently reacting to whichever ad has the most surprising daily result.
Give customer groups a clear place
Prospecting, retargeting, retention, and scaling receive distinct roles in the recommended structure. Keep audience definitions and exclusions aligned with those roles. Review the whole business afterward so the redesigned account is judged by its contribution, not merely by a tidier campaign list.
