The beginner structure in this 2024 Google ads walkthrough
This tutorial combines Performance Max with a branded search campaign and explains the major setup decisions. It is a historical interface guide, with the main principle of keeping a smaller account coherent enough to learn from.
Organize the products into useful groups
The Performance Max section uses listing groups to make categories understandable. Choose divisions that help explain the catalog and its results, while avoiding unnecessary fragmentation. A small product range may not need the same grouping detail as a store with many distinct categories.
Connect assets with the correct destination
The setup reviews URLs, images, and other inputs for the campaign. Keep the product message and page consistent so a customer arriving from an ad can understand what was promised. The campaign needs accurate assets rather than merely every available field being filled.
Define branded search carefully
The second campaign focuses on actual brand terms and appropriate variants. Review the keywords and resulting queries so generic demand is not confused with brand coverage. The purpose is a clear role alongside the wider reach of the Performance Max campaign.
Choose targets and review after delivery
The video gives example budgets and targets that reflect the account discussed. Replace those with the business's own economics and available resources. Let enough activity accumulate for a useful review, then compare spending, purchases, and contribution before adding more complexity.
