Give prospecting, scale, retargeting, and retention distinct jobs
This campaign walkthrough builds an account around customer groups and identifiable creative packs. It explains how the prospecting foundation expands into more specialized campaigns as the business needs them.
Make prospecting the acquisition foundation
The demonstrated sales campaign uses a campaign-level budget and focuses on new customers. Its exclusions reflect that role. Before copying the settings, understand which audiences the campaign is intended to reach and how that differs from the rest of the account.
Track each new creative round
Launch a new pack for each round and use a naming convention that records the concept and launch date. This makes later analysis easier and keeps new creative identifiable as the account accumulates more tests.
Use the scale campaign for a specific allocation
The video introduces a separate scaling mechanism after the prospecting core. Its purpose is to place a defined amount of spend behind selected creative. Evaluate that role against the business's target rather than assuming that an additional campaign creates growth by itself.
Keep returning customers understandable
Retargeting and retention serve different groups in this setup. Retention is specifically for people who already purchased. Clear audience definitions and campaign names help you see whether the budget is supporting new acquisition or bringing previous customers back.
