The creative graduation system in the 2024 strategy
This recording shows an earlier Advantage Plus scaling framework alongside prospecting and retention. Its allocation examples belong to that period; the useful operating pattern is to keep testing organized and give qualified creative a route to more spending.
Separate new creative from the scaling role
The prospecting CBO provides the competitive environment for new packs, while the demonstrated Advantage Plus campaign receives selected winners. That makes the graduation decision visible. The exact audience controls have changed since this video, so consult later walkthroughs when applying the setup.
Review winners on a consistent schedule
The example selects strong creatives from across prospecting at regular intervals. Compare spending and performance rather than choosing a candidate from one good day. Repeating the process helps the scaling campaign develop from proven work instead of filling it with fresh tests.
Model where the budget can work harder
The recording compares different allocations between testing, other creative, and top performers. Small daily differences can matter over a month. Use the store's actual targets and data when doing that calculation instead of adopting the example percentages as permanent rules.
Keep retention as a distinct customer relationship
The final discussion separates repeat customers from the first acquisition. Give those buyers an appropriate message and a defined place in the account. Check the current audience rules so reported acquisition performance is not confused with the work of bringing customers back.
