Choose an ads management model that fits the business
Before hiring someone to run ads, compare the work required with your budget, the cost of management, and the experience you will actually receive. This video reviews five ways to handle the role.
Compare the full cost of each option
The options discussed are a freelancer, a traditional agency, doing it yourself, hiring in-house, and working with a specialist performance partner. Fees or salary are only part of the comparison. Include the time needed to manage the relationship, creative support, and coverage when someone is unavailable.
Consider the economics at your current spend
At a lower budget, a fixed management fee can consume a large share of the available money. The video makes the case for a motivated founder learning the basics at that stage. As spend and workload grow, the value of experienced help can change.
Find out who will do the work
Ask about the experience of the person operating the account, not only the person selling the service. Clarify how strategy, execution, and creative will be coordinated. An attractive service model still depends on the actual people and the support they can provide.
Choose around the business's needs
An in-house team gives a different kind of control from an external partner, and each comes with costs and management responsibilities. Use the video's comparison to identify the trade-offs that matter for your stage. The right choice should fit the workload and economics rather than only the label on the service.
