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No BS Advice About Facebook Ads in 17 mins

Five Facebook ad account leaks to check

Before adding more campaigns or creative, check where the current account is wasting opportunities. This video walks through five common leaks: a scattered catalog, unclear winner criteria, rushed pausing decisions, audience overspending, and a flat weekly budget.

1. Focus spend on your core products

Identify the small group of products driving most of the business's revenue. Build acquisition around those products instead of spreading creative and spend across the entire catalog. For a small range, that may mean focusing on one hero product.

2. Write down what a winner means

A winner needs meaningful spend and performance above your target KPI. A tiny-spend ad with an impressive ROAS has not demonstrated the same ability to carry the account. Use both conditions when deciding which ideas deserve more iterations.

3. Use a decision process before pausing

Check whether you are reacting to one bad day, a slow morning, delayed attribution, or the period after a sale. Confirm tracking is working, compare attribution views, and inspect checkout and cart activity. Then consider spend against target CPA and actual purchase results. Avoid turning an emotional reaction into an account change.

4. See who is receiving your budget

Set up audience segments so you can separate new, engaged, and existing customers. Review spend and frequency together. An account can look efficient while repeatedly advertising to people already close to buying. The walkthrough shows why separating prospecting can make acquisition spend easier to control and evaluate.

5. Analyze performance by day of week

Your best days may deserve a different budget from your weakest days. Review the business's own history, then consider shifting cash toward stronger days. The example illustrates a redistribution of spend rather than a requirement to increase the total budget. Recheck the overall result after making the change.