Choose campaign or ad set budgets with a clear purpose
CBO and ABO place budget control at different levels. This comparison explains why the walkthrough favors campaign budgets for most of its examples while keeping some uses for manual ad set allocations.
Know where the budget decision happens
A campaign budget lets Meta distribute spend between ad sets. Ad set budgets assign the amount to each group individually. The practical difference is how much manual intervention you need to keep funding the stronger opportunities as results change.
Review what manual allocations are producing
The account audit shows why an underperforming ad set can continue receiving a large allocation when budgets are assigned separately. Compare spend with results rather than assuming every group deserves a similar opportunity indefinitely. A fair test and a permanent allocation are different decisions.
Test new packs inside the CBO
The video launches new creative as a new ad set that competes against established groups. It also demonstrates a temporary minimum when the test needs help gathering evidence. Remove that minimum after the defined period instead of making forced spend the permanent structure.
Keep exceptions tied to the business
The discussion allows more manual control in situations such as high-ticket sales with slower conversion feedback. Choose the setup that fits the evidence available and the decision you need to make. The campaign structure should support that purpose rather than become a rule followed without context.
