Let the account develop as spend and customer data grow
This walkthrough builds the strategy in stages, starting with a purchase-focused campaign and adding creative groups, audience controls, and more advanced options as the account develops.
Start with a clear purchase objective
The initial setup uses a website purchase event and broad delivery. The point is to ask the campaign for the business outcome you want. Keep that objective clear before adding more campaign types or intermediate conversion goals.
Organize new creative into packs
Each new round launches in a new ad set. Over time, the campaign contains multiple identifiable groups, giving you both a record of the concepts tested and controls at the group level. Add creative for a clear reason rather than treating more complexity as an improvement by itself.
Watch the audience mix as spend rises
New, engaged, and existing customers play different roles in the growth plan. Review their spending breakdown to see whether prospecting is repeatedly reaching people already familiar with the business. The video adds retargeting and retention controls as those needs become clearer.
Evaluate concepts by return and capacity
Different concepts can contribute at different spending levels while meeting the same target. Consider that combination before cutting everything except the highest ROAS. Use the attribution comparison discussed in the video as another perspective when choosing what to develop and scale.
