You will probably never hear me say this again… Last month we shut off Meta Ads and Google Ads for one of our print on demand clients.
The client believed the platforms were massively overcounting.
But… revenue from Meta, Google, organic, and email all tanked almost immediately.
That obviously wasn’t the goal, but the business had been bleeding money. We needed to stop, figure out what was actually happening, and rebuild.
Over the next two weeks, we:
- Built an entirely new Meta ad account
- Installed a new pixel with none of the old account data attached to it
- Created a brand new value based offer
- Changed all creative to problem + solution
- Built new catalog sets around three top-performing categories, representing ONLY 10% of their SKUs
Then we relaunched Meta at $1,500 per day.
The turnaround was almost immediate.
The business went from losing $2,200 DAILY during the two weeks before launch to generating $10,300 in profit over the following two weeks.
That’s a $12,500 swing in 14 days.
As Meta recovered, Google, organic, and email revenue all began recovering with it.
Meta is the top of funnel. Everything else eats because of Meta.
We just had to recondition the pixel to focus on high value customers.
Bonus: Because this is a new account the client can pay Meta with a credit card again instead of using a bank account. The credit card points have added another 3% to profit so far.
