The Rule: 1 new ad per week for every $10,000 in monthly ad spend. Always round up. Minimum 2 ads/week no matter what.
New Ads to Launch Per Week
10
FLOOR
$100,000 ÷ $10,000 = 10 ads/week
NEW CONCEPTS — 20%
PROVEN CONCEPTS — 80%
New Concepts
2
fresh angles to test
Proven Concepts
8
iterations on winners
Quality always beats quantity. One great ad will always outperform fifty bad ones. Use this number as your target — only hit it if you can maintain creative quality. When creative is constrained, prioritize diversity of angles and styles over raw volume.