One of our Canadian clients sells outdoor products.
When we took over the account in February, the business was doing about $91,000 per month.
By July, it had grown to $238,000.
That’s a 161% increase in store revenue in five months.
This wasn’t a brand with some incredible evergreen offer that we could just throw money behind. They didn’t have a single offer.
Instead, we focused on fixing the actual account.
On Google, we consolidated the campaign structure, cleaned up the negative keywords, and took back control of branded traffic.
On Meta, we brought catalog ads back into the mix and paired them with straightforward founder-led copy focused on the customer’s problem and the product’s solution.
We also adjusted which products we were pushing based on seasonality and what customers actually needed at that point in the year.
Here’s what happened:
- Store revenue increased from $91,461 to $238,665 (+161%)
- Total ad revenue increased from $30,721 to $148,549 (+383%)
- Monthly purchases increased from 108 to 400 (+270%)
- Blended ROAS increased from 2.86x to 6.28x (+119%)
- Meta revenue increased from $1,693 to $62,849 (+3,612%)
- Google revenue increased from $29,028 to $85,700 (+195%)
We didn’t find one magic ad.
We fixed the structure, matched the messaging to what customers cared about, and scaled what was actually working.
Now we have a different problem.
They’re currently sold out of roughly 50% of the inventory for their hero products.
Not a terrible problem to have.
